Functions of Your Business Website’s Home Page
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Functions of Your Business Website’s Home Page As the page’s nickname indicates, your home page is extremely important to you. Playing with an old Tony Bennett song about San Francisco, you want your sites visitors to leave their hearts there. Okay, I’ll apologize for that.
In fact though, for most business websites, the home page is far from the most important. The page that earns the honor of being most important is probably one or two click removed from the home page. It is the one on which a converted visitor can perform an action that directly or eventually will lead to the company earing revenue. On the other hand, the home page is probably the page that will attract more first time traffic than any other page on your business site.
Assuming that you have followed a traditional link building plan, more external links will be directed to your home page than any other. It probably also has its share of internal links from other pages on your site, if only because it typically appears on the navigation menu of every page. Furthermore, if your site is not especially well designed causing your visitors to become lost in their explorations of your site, it is probably to the home page that those meandering visitors will retreat in order to get their bearings.
That simply means that your visitors will use your home page more than it might merit, although I took a circuitous route to get to that conclusion. As long as your prospects are loitering there, you better make sure you help them make good use of their time.
That brings us to our central question, which is what are the functions of a good home page in a well constructed Internet business site ? Here are a few functions from which you can choose, although never try to use one page to do everything.
* Provide a corporate office atrium to set the mood for your business’ corporate climate–laid back and informal, or efficient and orderly or however else you position the company.
* Provide directional signs to all of the locations that your most prized customers are likely to want to visit. Of course, your navigation menu will provide this service on all of your site’s pages, but, since this is often the first visit by many of your guests, the home page is an opportunity to help them understand the road maps that you will regularly provide.
* Subtly and efficiently communicate the mission of your business through the copy on the page, the images, a video or some combination of all channels.
* Be explicit in explaining to your visitors what you want them to do. Don’t make them guess! They visit some sites which want to give away information, others which want their contact information and still others that want the visitors to buy a product or service.